I received this email recently from a new home builder in San Diego:
"Joe Builder" is happy to announce that we will be giving 4% broker coop on any home that is closing before November 1st 2011. We currently have standing inventory and September/October closings. Please call for square footage and price point. Look forward to working with you soon.
"Joe Builder Sales Rep"
- Why do you suppose they sent this email to a bunch of real estate agents?
- Why do you suppose they are drawing attention to the amount of commission they are offering to pay the buyer's agent?
- Do you think that San Diego buyer's agents pay attention to this at all, or that this builder was totally wasting his time and money?
- Could a buyer's agent ever be swayed to show his/her clients properties that pay him/her a higher amount before showing other properties that pay less?
Real estate agents are people, too. They have the same temptations, strengths, weaknesses, and faults that all people have. You bet a lot of agents pay attention to that sort of email! My question to home buyers is: Does it make sense for you to hire an agent who is getting paid by the seller? Could there be a better way? Can you have an agent who makes a diligent effort to eliminate conflicts of interests to better represent the interests of the home buyer and who's actually working for (and looking out for) you? The answer is yes. That is what Globella Buyers Realty is all about.
Justin Gramm is the founder and principal broker of Globella Buyers Realty, your San Diego Exclusive Buyer Brokerage. He also writes this blog, "For San Diego Home Buyers."
Exclusive Buyer Agents do not list homes for sale and never represent sellers. They have no "inventory" to try to sell you. They can represent you in purchasing any home. They are specialists at representing buyers only on the buyers' side of the transaction. Exclusive Buyer Agents work to get buyers the best price and terms when they buy a home.
If you have excellent credit and plan to buy a home or condo in San Diego County within 90 days, contact Justin Gramm to hire an agent on your side of the transaction. Call Justin at (858) 437-2662 or E-mail.
More about Justin Gramm on Google+.